Navigating Fintech Market Volatility With Confidence

The recent surge of interest in embedded finance has the Newline by Fifth Third team thinking about how essential a strong bank partner is to the success of a fintech product. Fintech is unique as a product type because of the sheer number of partners required to launch any given product. At Newline, we recognize that our role is to provide a foundation that enables our clients to create innovative end user experiences.

Newline’s unique advantage is that it is owned, operated and integrated directly into a leading financial institution: Fifth Third Bank. At Fifth Third, our vision is to be the one bank people most value and trust. Being part of Fifth Third Bank, this vision extends to Newline as well. What does this look like in practice? Well, we embrace our role as stewards of the financial ecosystem, extending our operational excellence to our clients. When fintechs launch products with Newline™ by Fifth Third, we bring more than one hundred years of institutional experience, our market leadership in the payments industry, and our $213 billion balance sheet to bear for their benefit.

And the market is taking notice. We are proud to enable our clients to innovate and scale while solving the toughest problems in finance. It's a great time to be in fintech, and we can't wait to see what you build next.